Centralized Location Test (CLT)

Centralized product testing at one location – respondents come to the venue to try and evaluate products.

Suitable for taste tests, packaging tests, ad tests. Output: scores per variant + profile.

Suitable for

Food/beverage taste tests new product packaging testing ad concept testing aroma and sensory testing competitor benchmarking

Output

Car Clinic Pre-launch static vehicle evaluation - assess design, features,…

Computer-Assisted Personal Interview (CAPI) Tablet-based face-to-face interviews (Dooblo/QPS) - auto validation, geotag,…

Computer-Assisted Telephone Interview (CATI) Centralized telephone interviews using CATI system - interviewers…

Door to Door Household survey with area sampling - interviewer visits…

Ethnography Immersion in respondent's natural context - uncovering unspoken…

Face-to-Face PAPI Face-to-face interviews using paper questionnaires (PAPI) - ideal…

Related Services

Qualitative Research

Home visits to understand household product usage context - observation + photos in natural environment.

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Quantitative Research

Short interviews at busy locations (malls, streets) - random intercept for exit surveys or brand awareness.

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Qualitative Research

Observer follows respondent shopping in-store - path-to-purchase observation + contextual interview.

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