Car Clinic

Pre-launch static vehicle evaluation – assess design, features, pricing by potential buyers.

Suitable for pre-launch design, features, pricing. Output: scores + verbatim.

Suitable for

Pre-launch car clinic (exterior/interior) testing of new technology features price sensitivity analysis comparative clinic vs. competitors interior ergonomics and UX

Output

Design and feature scores (Likert + MaxDiff)
qualitative verbatims
visual preference heatmaps
market share simulation
final recommendation report

Other Services

Centralized Location Test (CLT) Centralized product testing at one location - respondents…

Computer-Assisted Personal Interview (CAPI) Tablet-based face-to-face interviews (Dooblo/QPS) - auto validation, geotag,…

Computer-Assisted Telephone Interview (CATI) Centralized telephone interviews using CATI system - interviewers…

Door to Door Household survey with area sampling - interviewer visits…

Ethnography Immersion in respondent's natural context - uncovering unspoken…

Face-to-Face PAPI Face-to-face interviews using paper questionnaires (PAPI) - ideal…

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Observer follows respondent shopping in-store - path-to-purchase observation + contextual interview.

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