Home Visit
Home visits to understand household product usage context – observation + photos in natural environment.
Details →Home / Services
All IJS services: quantitative, qualitative fieldwork, and data processing.
Ethnography
Immersion in respondent’s natural context – uncovering unspoken habits through participative observation.
Details →Shop-Along
Observer follows respondent shopping in-store – path-to-purchase observation + contextual interview.
Details →In-Depth Interview (IDI)
In-depth 1-on-1 interviews – ideal for sensitive topics, B2B experts, complex decisions.
Details →Focus Group Discussion (FGD)
Group discussion of 6-8 people with experienced moderator – exploring perceptions, consumer language, concept testing.
Details →Car Clinic
Pre-launch static vehicle evaluation – assess design, features, pricing by potential buyers.
Details →Mystery Shopping
Undercover shopper audits service standards – ideal for bank branches, automotive, retail with score + video + Excel output.
Details →Field / Store Audit
Sales point audit +/-306 points per season – check display, pricing, promotions, sponsor with photo evidence.
Details →Placement Test
In-home product usage testing (pre-post usage) – ideal for FMCG & home care products.
Details →Mail Survey
Mail-back postal surveys – for respondents in remote areas or hard to reach by interviewers.
Details →