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Qualitative Research

Focus Group Discussion (FGD)

Group discussion of 6-8 people with experienced moderator – exploring perceptions, consumer language, concept testing.

Suitable for perceptions, consumer language, concept testing. Output: transcript + themes.

Suitable for
Ad/product concept testing consumer language exploration packaging and branding testing segmented FGDs (users/non-users) co-creation workshop
Output
  • Verbatim transcripts (ID/EN)
  • thematic analysis
  • key quotes per theme
  • strategic insight recommendations
  • HD video recording
Categories
Qualitative Research
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