Shop-Along

Observer follows respondent shopping in-store – path-to-purchase observation + contextual interview.

Suitable for in-store path-to-purchase. Output: observation + interview.

Suitable for

Path-to-purchase for FMCG/retail shelf decision tree observation shop-alongs with eye-tracking POSM and display evaluation shopper journey mapping

Output

Car Clinic Pre-launch static vehicle evaluation - assess design, features,…

Centralized Location Test (CLT) Centralized product testing at one location - respondents…

Computer-Assisted Personal Interview (CAPI) Tablet-based face-to-face interviews (Dooblo/QPS) - auto validation, geotag,…

Computer-Assisted Telephone Interview (CATI) Centralized telephone interviews using CATI system - interviewers…

Door to Door Household survey with area sampling - interviewer visits…

Ethnography Immersion in respondent's natural context - uncovering unspoken…

Related Services

Quantitative Research

Sales point audit +/-306 points per season - check display, pricing, promotions, sponsor with photo evidence.

Details →

Qualitative Research

Immersion in respondent's natural context - uncovering unspoken habits through participative observation.

Details →

Qualitative Research

Group discussion of 6-8 people with experienced moderator - exploring perceptions, consumer language, concept testing.

Details →

Ready to discuss?

Tell us the method, region, and sample target.