Fieldwork & data processing, all under one roof.
Some organizations need a dedicated partner for fieldwork and data processing — analysis stays in-house. 12 quantitative methods, 5 qualitative, plus data processing until clean.
17 methods, one standard.
Select a category, then open each card for full use-case and output details.
Ethnography
Immersion in respondent's natural context - uncovering unspoken habits through participative observation.
- Detailed field notes (thick description)
- contextual photos and videos
- cultural mapping and ritual mapping
- ethnography-based personas
- cultural insight recommendations
Focus Group Discussion (FGD)
Group discussion of 6-8 people with experienced moderator - exploring perceptions, consumer language, concept testing.
- Verbatim transcripts (ID/EN)
- thematic analysis
- key quotes per theme
- strategic insight recommendations
- HD video recording
Home Visit
Home visits to understand household product usage context - observation + photos in natural environment.
- Photos of usage context (kitchen shelves, bathroom, laundry area)
- behavioral observation notes
- brief contextual interviews
- product gap analysis
- design and packaging recommendations
In-Depth Interview (IDI)
In-depth 1-on-1 interviews - ideal for sensitive topics, B2B experts, complex decisions.
- Verbatim transcripts
- executive summary per respondent
- visual journey maps
- cross-case analysis
- actionable recommendations
- HD audio recording
Shop-Along
Observer follows respondent shopping in-store - path-to-purchase observation + contextual interview.
- Timestamped observation notes
- photos/videos of the shopping journey
- contextual interviews at the decision point
- attention area heatmaps
- layout and POSM recommendations
Car Clinic
Pre-launch static vehicle evaluation - assess design, features, pricing by potential buyers.
- Design and feature scores (Likert + MaxDiff)
- qualitative verbatims
- visual preference heatmaps
- market share simulation
- final recommendation report
Centralized Location Test (CLT)
Centralized product testing at one location - respondents come to the venue to try and evaluate products.
- Scores per variant (hedonic, JAR, CATA)
- sensory profiles
- preference analysis
- formulation recommendations
- visual report + raw data
Computer-Assisted Personal Interview (CAPI)
Tablet-based face-to-face interviews (Dooblo/QPS) - auto validation, geotag, photo evidence, real-time server sync.
- Real-time data (JSON/CSV/SPSS)
- GPS geotag for every interview
- automatic photo evidence
- logic validation and skip patterns
- command center dashboard
Computer-Assisted Telephone Interview (CATI)
Centralized telephone interviews using CATI system - interviewers call respondents from a call center with structured scripts.
- Dataset + 100% audio recordings
- real-time dashboard
- quota monitoring
- disposition report
- automated cleansing
Door to Door
Household survey with area sampling - interviewer visits door to door for face-to-face interviews.
- Clean dataset (SPSS/CSV/Excel)
- topline report
- supervisor quota control
- geotag and photo evidence validation
- real-time dashboard
Face-to-Face PAPI
Face-to-face interviews using paper questionnaires (PAPI) - ideal for areas without signal or complex questionnaires.
- QPS double-blind entry
- data cleansing
- logic and consistency validation
- open-ended coding
- complete fieldwork report
Field / Store Audit
Sales point audit +/-306 points per season - check display, pricing, promotions, sponsor with photo evidence.
- Photo evidence at each outlet (display, price tag, promo)
- outlet recap (Excel/dashboard)
- share of shelf analysis
- price gap analysis
- coverage heatmap
Mail Survey
Mail-back postal surveys - for respondents in remote areas or hard to reach by interviewers.
- Manual data entry + OCR
- response recap and non-response bias analysis
- follow-up reminder tracking
- cost-per-response report
Mall / Street Intercept
Short interviews at busy locations (malls, streets) - random intercept for exit surveys or brand awareness.
- Dataset + location photos
- respondent demographic analysis
- location heatmap
- 24-hour summary report
- monitoring dashboard
Mystery Shopping
Undercover shopper audits service standards - ideal for bank branches, automotive, retail with score + video + Excel output.
- Service standards scores (weighted)
- hidden video recording
- SOP checklist per item
- detailed Excel report + executive summary
- monthly trend analysis
Online Survey
Online surveys via link/panel - fast distribution to urban-digital respondents, automatic duplicate cleansing.
- Clean dataset (duplicates and straightliners removed)
- paradata (time, device, IP)
- automated quota management
- real-time reporting
- API export
Placement Test
In-home product usage testing (pre-post usage) - ideal for FMCG & home care products.
- Usage scores (liking, usability, value)
- daily respondent diaries
- photos of product usage
- verification callbacks
- user segmentation analysis
Dirty Data In, Analysis-Ready Out.
1 Asst. DP Manager + 10 coders, industry-standard software.
Software & team
Cleansing, coding, entry, tabulation — double blind entry on request.
Who handles it
Single chain of responsibility — no bouncing between vendors.
Discuss Your Research Requirements.
Specify method, region, and sample target.