Online Survey

Online surveys via link/panel – fast distribution to urban-digital respondents, automatic duplicate cleansing.

Suitable for fast national coverage, urban-digital. Output: dataset + duplicate cleansing.

Suitable for

Rapid urban digital surveys online concept testing ad testing UX research panel tracking employee engagement surveys

Output

Car Clinic Pre-launch static vehicle evaluation - assess design, features,…

Centralized Location Test (CLT) Centralized product testing at one location - respondents…

Computer-Assisted Personal Interview (CAPI) Tablet-based face-to-face interviews (Dooblo/QPS) - auto validation, geotag,…

Computer-Assisted Telephone Interview (CATI) Centralized telephone interviews using CATI system - interviewers…

Door to Door Household survey with area sampling - interviewer visits…

Ethnography Immersion in respondent's natural context - uncovering unspoken…

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Centralized product testing at one location - respondents come to the venue to try and evaluate products.

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Centralized telephone interviews using CATI system - interviewers call respondents from a call center with structured scripts.

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Qualitative Research

Observer follows respondent shopping in-store - path-to-purchase observation + contextual interview.

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