Ethnography

Immersion in respondent’s natural context – uncovering unspoken habits through participative observation.

Suitable for unspoken habits. Output: notes + photos.

Suitable for

Household ethnography (morning/evening routines) digital ethnography (app/social media usage) community ethnography (farmers, fishermen, drivers) cultural insights for branding

Output

Detailed field notes (thick description)
contextual photos and videos
cultural mapping and ritual mapping
ethnography-based personas
cultural insight recommendations

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