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Qualitative Research

Shop-Along

Observer follows respondent shopping in-store – path-to-purchase observation + contextual interview.

Suitable for in-store path-to-purchase. Output: observation + interview.

Suitable for
Path-to-purchase for FMCG/retail shelf decision tree observation shop-alongs with eye-tracking POSM and display evaluation shopper journey mapping
Output
  • Timestamped observation notes
  • photos/videos of the shopping journey
  • contextual interviews at the decision point
  • attention area heatmaps
  • layout and POSM recommendations
Categories
Contextual Research, Shopper Research
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