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Qualitative Research

In-Depth Interview (IDI)

In-depth 1-on-1 interviews – ideal for sensitive topics, B2B experts, complex decisions.

Suitable for sensitive topics, B2B experts, complex decisions. Output: transcript + summary.

Suitable for
In-depth interviews (IDIs) with B2B decision makers exploration of sensitive topics (health, finance) customer journey mapping industry expert interviews complex concept testing
Output
  • Verbatim transcripts
  • executive summary per respondent
  • visual journey maps
  • cross-case analysis
  • actionable recommendations
  • HD audio recording
Categories
IDI, Qualitative Research
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