Focus Group Discussion (FGD)

Group discussion of 6-8 people with experienced moderator – exploring perceptions, consumer language, concept testing.

Suitable for perceptions, consumer language, concept testing. Output: transcript + themes.

Suitable for

Ad/product concept testing consumer language exploration packaging and branding testing segmented FGDs (users/non-users) co-creation workshop

Output

Car Clinic Pre-launch static vehicle evaluation - assess design, features,…

Centralized Location Test (CLT) Centralized product testing at one location - respondents…

Computer-Assisted Personal Interview (CAPI) Tablet-based face-to-face interviews (Dooblo/QPS) - auto validation, geotag,…

Computer-Assisted Telephone Interview (CATI) Centralized telephone interviews using CATI system - interviewers…

Door to Door Household survey with area sampling - interviewer visits…

Ethnography Immersion in respondent's natural context - uncovering unspoken…

Related Services

Qualitative Research

Immersion in respondent's natural context - uncovering unspoken habits through participative observation.

Details →

Quantitative Research

Face-to-face interviews using paper questionnaires (PAPI) - ideal for areas without signal or complex questionnaires.

Details →

Quantitative Research

Mail-back postal surveys - for respondents in remote areas or hard to reach by interviewers.

Details →

Ready to discuss?

Tell us the method, region, and sample target.