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Quantitative Research

Placement Test

In-home product usage testing (pre-post usage) – ideal for FMCG & home care products.

Suitable for FMCG & home care, pre-post usage. Output: scores + callback.

Suitable for
Home use test (HUT) for FMCG products pre-post usage testing of detergents/cleaning products testing of new packaging in real-life contexts placement tests for cosmetics and personal care
Output
  • Usage scores (liking, usability, value)
  • daily respondent diaries
  • photos of product usage
  • verification callbacks
  • user segmentation analysis
Categories
Home Use Test, Product Testing
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