Mall / Street Intercept

Short interviews at busy locations (malls, streets) – random intercept for exit surveys or brand awareness.

Suitable for brand awareness, quick exit surveys. Output: dataset + point photos.

Suitable for

Brand awareness and recall retail exit surveys in-store promotion effectiveness measurement quick public opinion polls intercepts at transit points

Output

Car Clinic Pre-launch static vehicle evaluation - assess design, features,…

Centralized Location Test (CLT) Centralized product testing at one location - respondents…

Computer-Assisted Personal Interview (CAPI) Tablet-based face-to-face interviews (Dooblo/QPS) - auto validation, geotag,…

Computer-Assisted Telephone Interview (CATI) Centralized telephone interviews using CATI system - interviewers…

Door to Door Household survey with area sampling - interviewer visits…

Ethnography Immersion in respondent's natural context - uncovering unspoken…

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