Author: konsultan
Getting to Know Mystery Shopping: Evaluating Service Through the Customer’s Eyes
Have you ever noticed that the service at a store or restaurant doesn’t quite match the standard the company promises? For management, the gap…
7 Fatal Mistakes When Choosing a Fieldwork Vendor (and How to Avoid Them)
Low price is no guarantee – many research agencies lose out due to unreliable fieldwork vendors that deliver fake data or are 3 weeks late.
Case Study: Auditing 306 National League Sponsor Points in 6 Weeks
Field audit project for a national sports sponsor: 306 points per season, photo evidence, quick turnaround for clients needing weekly updates.
Hybrid FGD: Combining Offline (Jakarta) + Online (Outside Java) for Budget Efficiency
Limited FGD budget but need national representation? Hybrid FGD is the solution: 2 offline groups (Jakarta) + 2 online groups (Surabaya, Medan) with quality maintained.
CAPI vs PAPI: When to Use Tablets, When to Stick with Paper?
CAPI (tablet) is faster and more accurate, but PAPI (paper) is still relevant in areas without signal or for respondents uncomfortable with technology.
Why 30% Independent QC Is the Gold Standard in Quality Control?
30% Independent QC means one-third of samples are verified by an external team – this standard guarantees data free from interviewer fraud.
34 Provinces, 84 Cities: How IJS Manages National Fieldwork
National fieldwork is not just sending interviewers to 34 provinces – it requires a tier system, area coordinators, tablet logistics, and a real-time command center.
Market Research Trends 2026: Real-Time Data and AI-Powered Quality Control
The research industry is moving from monthly reports to real-time dashboards – and AI is starting to detect interviewer fraud faster than humans.
5 Reasons Mystery Shopping Is the Go-To Method in Banking
Mystery shopping is not just an ordinary survey – it is an unbiased service audit that reveals the actual customer experience at bank branches.