1 Challenge
The league sponsor needed proof that brand activations were actually installed at hundreds of points — stadiums, fan zones, and city promotion spots — within a tight match window.
- ~306 points spread across many cities, verified within days.
- Photos not meeting SOP must not pass — each point needs re-auditable evidence.
- Repeating every season — consistent method for comparable data.
2 IJS Approach
Area teams already managing their territories were deployed in parallel. The flow is the same at every point:
The principle is simple: no point passes without a photo. Photos uploaded same day, checked by editor that night.
1
Area briefing
Checklist + photo standards.
2
Point visit
Geotag photos.
3
Daily upload
Same day.
4
Cleansing
Editor review.
5
Recap
Excel + archive.
3 Operational Results
What we measure: accuracy, evidence completeness, and speed — not the sponsor's insights.
~306Points per season
100%Photo evidence
D+1Daily upload
Every seasonSame SOP repeated
This study is anonymized: client name and activation findings are not published. Details opened after written permission.